Ahh, the Solar Eclipse. Some of us were mesmerized by its beauty while others simply did not care or were disappointed after all the hype. Regardless if you thought the hype was too much or not, that is what drew attention to yesterday’s scientific phenomenon and to the brands promoting it. Of course every brand wants to hop on the real-time marketing, trending hashtag train – trust me I get it! But for instances like yesterday, only a few brands really have a reason or purpo